Step 2 – Take A Look at Your Lead Magnet
Step 1 gave you a pretty good overview over where your opt-in and auto-responder are right now. If you missed this step, you can catch up on it here.
Now that you have a general overview, and a have created a list of things you want to fix and change, it’s time to take a closer look at the first piece of the puzzle… your lead magnet. This is the “thing” you are giving away as a thank you when people join your list. It’s the carrot you dangle in front of them and how you invite them to become a subscriber.
It’s a good idea to change the lead magnet from time to time, and even more important that you make sure it’s something of value that’s interesting to your readers. That’s why it’s a good idea to start with your target audience in mind. You don’t necessarily want to appeal to the largest audience.
Instead, you want to attract the right people who will love your products and recommendations. In short, you want your free list to be made up of future customers.
Do you know who those people are? If not, now is a great time to figure that out and get it clear in your mind.
Once you know who your ideal customer is, think about where they are at right now. I’m not talking about location here. Think about where they are at in live, pertaining to what you have to offer and where they want to go.
For example, you could build an audience of parents of toddlers who are just starting to potty train. Their goal is of course to get their child out of nappies for good and that can pose quite a challenge. Think about what some of the early questions these people ask themselves and the problems they face. In this example, the parent may be wondering when the right time to start potty training is and what are the signs that their child is ready.
Spend a little time today to brainstorm some ideas for questions and solutions around this whole concept for your own target audience.
Along the way, think about how your existing lead magnet fits into that picture. Is it a good fit? If not, it may be time to come up with a new lead magnet.
Think about the format it’s in, as well.
Is a short report that’s downloadable as a pdf attractive to your market?
Or would they prefer a video course or interactive quiz?
Look at what your competition or others who target the same audience are doing and consider going a similar route.
In the end, don’t be afraid to create multiple new lead magnets and test them out to see which one performs best for you.
You’ll soon see that it’s time well spent when you find the opt-in offer that helps explode your list growth.
That’s it for this step. The next step takes a more in depth look at how you should deliver your Lead Magnet and reveals how you can actually generate revenue from clients far sooner than you might think!
Incidentally…
Having your own Irresistible Lead Magnet is key to you consistently winning more new business. No matter how many different new web traffic strategies you employ or how many new leads you attract, if you don’t have something that demonstrates you’re an expert in your field AND also an effective system in place that enables you to follow-up with people on a consistent and frequent basis, then you’ll find that you are always chasing after new business rather than being in the position where all the clients you can handle, come to you!
If you like the idea of a constant flow of Ideal Clients looking to engage you, then there’s a system you really should know about. And I’d be happy to tell you about it.
However, I will need to know a little bit more about your business before being able to guarantee that this system will work well for you too.
If you’re interested in finding out more, let’s have a “no obligation” chat at a convenient time for you. Just click the button below and find a time that suits you.
I look forward to speaking with you soon.
Good bye for now…
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Tim Dodd www.3dConsultingServices.com Magnifying Your Mission : Multiplying Your Reach |
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